Going Deeper, Not Wider
The Depth Model: Going Deeper, Not Wider How Beechwood Trees is Redefining Excellence in Arboriculture
In today’s arboriculture industry, competition is fierce. Businesses are constantly jostling for space in an overcrowded market, many offering similar services, at similar prices, with similar messaging. This "Sea of Sameness" leaves clients confused and encourages a race to the bottom on price, rather than a race to the top on value.
At Beechwood Trees, we believe there’s a better way. Instead of trying to be everything to everyone, we have chosen a more intentional path.
We call it The Depth Model, an approach that prioritises going deeper in everything we do, rather than spreading ourselves thin.
What is The Depth Model?
The Depth Model is our commitment to excellence through:
1. Deeper Client Relationships
We focus on long-term, meaningful partnerships with clients. This means taking the time to understand their challenges, offering clear communication, and building mutual trust.
Our contracts and client feedback reflect our consistency and reliability over time, not just on paper but on the ground.
2. Deeper Expertise
We invest heavily in training and development at every level. From apprentices to contract managers, every Beechwood team member is supported to grow. We fund qualifications, run leadership development programmes, and bring in external coaches and mentors to keep pushing our standards forward.
Our teams don’t just turn up to complete jobs, they turn up to deliver excellence.
3. Deeper Impact
We’re serious about sustainability, community impact, and safety. Whether it's veteran tree management, ecological protection, or mental health awareness within our teams, we think beyond the task at hand.
Our work leaves a lasting positive mark on landscapes and people alike.
Why This Matters
We often see clients lured by low day rates, only to be left with poorly executed work, unqualified operatives, and unmet expectations. A typical example? Some main contractors are still expecting to pay arborists just £225 per day in 2025.
That’s barely covering costs for an experienced, qualified professional when you account for insurance, training, equipment, vehicles, holidays, and taxes.
Meanwhile, directly employed arborists at companies like Beechwood Trees are earning above average salaries, receiving CPD budgets, sick pay, pensions, and full insurance cover.
Our standards, culture, and systems make us a trusted partner, not just another subcontractor.
The Outcome: Incomparable Service
By going deeper instead of wider, we’ve created a model where:
Quality is consistent
Safety is non-negotiable
Staff are loyal and fulfilled
Clients get more than just "a job done"
We’re not in the business of volume. We’re in the business of impact, delivering meaningful outcomes, safely and reliably, every single time.
“We’ve worked hard to build a business that doesn’t just react to demand but leads with purpose. Going deeper, not wider, allows us to focus on what we do best, and deliver real value without compromise.”
– Simon Rotheram, Managing Director
The Depth Model might not be for everyone. But it’s working for us.
And in a market full of noise, depth cuts through.
Want to Learn More?
We've broken down the flawed expectations around arborist day rates in our recent blog: https://www.beechwoodtrees.co.uk/blog/contractors-are-still-offering-225day-or-less
If you're a contractor, client, or business owner in the sector, we invite you to consider a new standard.
