Welcome Michelle

We’re pleased to welcome Michelle to Beechwood Trees and Landscapes as our Business Development and Bid Writer.

Michelle brings extensive experience across business development and commercial relationship management, with a track record built on two things that matter in our world: trust and delivery. 

She describes herself as personable, reliable, self-motivated, and highly organised, someone who can run their own desk with confidence while consistently generating new leads and opportunities.

Relationship-building that converts into work

Michelle is known for building meaningful, long-term relationships and turning those relationships into real outcomes, work won, delivered, and repeated. 

“I’m very excited to join Beechwood, my approach is simple: build trust, be transparent, and deliver what we promise.”

Said Michelle.

Her experience of over 14 years, includes developing accounts from scratch, building pipelines, and maintaining strong client engagement through consistent communication and follow-through.

This aligns directly with how we operate:

  • Say what we’re going to do

  • Do it safely and properly

  • Keep standards consistent

  • Earn repeat work through performance, not promises

Systems, structure, and bid discipline

Commercial growth doesn’t happen by chance. It happens through structure.

Michelle has hands-on experience building and managing a commercial pipeline, including creating CRM processes to track activity, client engagement, and progression through the pipeline.

At Beechwood, her focus will be:

  • identifying the right opportunities

  • ensuring tenders and bids are clear, compliant, and evidence-led

  • coordinating with operational teams so what we propose is what we can deliver

  • strengthening our case studies, credentials, and supporting documents for frameworks and repeat contracts

Sector fit: environment and infrastructure

Michelle has worked in and around technically-led services, supporting opportunities linked to ecology, arboriculture, and civils, exactly the kind of environment where credibility, compliance, and clear communication matter.

That experience translates well to our client base: organisations responsible for estates, highways, parks, public realm, and infrastructure, where you need a contractor that is safe, reliable, and easy to work with.

Commercial standards and values

Michelle’s values match the way we intend to grow:

  • relationships built on honesty and transparency

  • a commitment to doing what’s promised

  • a practical understanding of how commercial requirements must sit alongside responsible land management

She’s also coming into this role with a proven performance mindset, consistently driving outcomes, building revenue, and supporting wider teams to perform.

Open to collaboration

If you manage sites, estates, highways, or contracted land and need a capable arb partner to support delivery, whether for planned programmes or reactive works, we’re open to the right conversations.

Michelle will be helping lead those commercial relationships, so if you’d like to explore a potential working relationship or support on upcoming projects, contact Beechwood through our usual channels and we’ll connect you.

Welcome to the team, Michelle.

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